
Anniversary edition highlights the event’s transformation from a regional film market into a major international platform for cross-border content and investment
Hong Kong’s Filmart is celebrating its thirtieth anniversary with a renewed emphasis on international collaboration and media innovation, underscoring its transformation from a regional film trading platform into one of Asia’s most influential entertainment marketplaces.
Launched in the mid-1990s as a modest venue for film distribution deals, the annual event has expanded into a sprawling showcase for film, television, streaming, animation and digital content.
Organisers say participation now spans dozens of countries and regions, with thousands of exhibitors and buyers gathering to negotiate co-production agreements, licensing arrangements and financing partnerships.
This year’s milestone edition has placed particular focus on emerging technologies, including artificial intelligence in content production, virtual production techniques and cross-platform storytelling strategies.
Industry panels have explored how Asian producers are positioning themselves amid shifting global demand, streaming consolidation and tighter investment conditions.
Officials and trade representatives have highlighted Hong Kong’s role as a bridge between Mainland China and international markets, noting that the city’s legal framework, financial infrastructure and creative talent base continue to make it an attractive hub for cross-border media ventures.
Co-production forums and investment pitching sessions have drawn heightened interest as producers seek diversified funding sources in a more cautious capital environment.
Participants say the event’s longevity reflects its ability to adapt to changing industry realities.
Over three decades, Filmart has weathered financial crises, technological disruption and pandemic-era restrictions, each time recalibrating its focus to align with evolving market needs.
The growing presence of streaming platforms and global studios at this year’s gathering signals the market’s continued relevance in shaping distribution pipelines across Asia and beyond.
As Filmart enters its fourth decade, organisers aim to deepen partnerships across Southeast Asia, the Middle East and Europe while reinforcing Hong Kong’s identity as a creative and commercial gateway.
The anniversary celebrations serve not only as a commemoration of the market’s origins, but as a statement of intent about its future as a central node in the global media ecosystem.
Launched in the mid-1990s as a modest venue for film distribution deals, the annual event has expanded into a sprawling showcase for film, television, streaming, animation and digital content.
Organisers say participation now spans dozens of countries and regions, with thousands of exhibitors and buyers gathering to negotiate co-production agreements, licensing arrangements and financing partnerships.
This year’s milestone edition has placed particular focus on emerging technologies, including artificial intelligence in content production, virtual production techniques and cross-platform storytelling strategies.
Industry panels have explored how Asian producers are positioning themselves amid shifting global demand, streaming consolidation and tighter investment conditions.
Officials and trade representatives have highlighted Hong Kong’s role as a bridge between Mainland China and international markets, noting that the city’s legal framework, financial infrastructure and creative talent base continue to make it an attractive hub for cross-border media ventures.
Co-production forums and investment pitching sessions have drawn heightened interest as producers seek diversified funding sources in a more cautious capital environment.
Participants say the event’s longevity reflects its ability to adapt to changing industry realities.
Over three decades, Filmart has weathered financial crises, technological disruption and pandemic-era restrictions, each time recalibrating its focus to align with evolving market needs.
The growing presence of streaming platforms and global studios at this year’s gathering signals the market’s continued relevance in shaping distribution pipelines across Asia and beyond.
As Filmart enters its fourth decade, organisers aim to deepen partnerships across Southeast Asia, the Middle East and Europe while reinforcing Hong Kong’s identity as a creative and commercial gateway.
The anniversary celebrations serve not only as a commemoration of the market’s origins, but as a statement of intent about its future as a central node in the global media ecosystem.
































