
More than 120,000 buyers converged at AsiaWorld-Expo for a three-phase sourcing event combining travel-industry insights with consumer electronics and sustainable tourism products
The Global Sources Hong Kong Shows 2025, staged at AsiaWorld-Expo in October and drawing over 120,000 professional buyers, placed a fresh emphasis on travel, tourism and sustainability alongside its core electronics and lifestyle sourcing agenda.
Spanning three phases, the event began with a focus on gaming and consumer electronics, moved into mobile and smart-living tech, and concluded with outdoor and sports innovations aligned with active and eco-conscious tourism.
The integration of tourism-oriented exhibitors underscored how destination marketing, hospitality gear and travel tech are now central to the global consumer-sourcing narrative.
In the travel and tourism segment, standout offerings included AI-powered itinerary tools, wearable translation devices, and immersive destination-marketing platforms designed for variety of incoming traveller types.
Outdoor and adventure tourism products such as advanced camping gear, water-sports equipment and sports-leisure wear featured prominently, reflecting the growth of experiential travel and active vacations in emerging markets.
Regional destination-marketing zones added further depth: a dedicated Vietnam Pavilion launched in partnership with the organisers highlighted the importance of Asia-Pacific tourism growth and underscored how Hong Kong remains a strategic nexus for travel-industry networking.
Exhibitors reported that the sourcing show enabled meetings with buyers from across Europe, North Africa and beyond, signalling a widening global reach for travel-sector suppliers.
Industry participants described the event as a turning point for the travel-industry community.
One CEO of a sports-leisure supplier noted that the spectacle “helped us connect with buyers from Europe and North Africa eager to expand into the tourism and leisure sectors”.
With its blend of consumer tech, smart-travel solutions and eco-tourism gear, the show reinforced Hong Kong’s role as a platform where travel-industry innovation meets global sourcing.
With organisers now signalling future editions will further intensify their travel-technology and sustainable-tourism themes, the October 2025 show may mark a new chapter in how trade-expos serve as launchpads not only for electronics sourcing but for destination-marketing, hospitality services and next-generation travel experiences.
Spanning three phases, the event began with a focus on gaming and consumer electronics, moved into mobile and smart-living tech, and concluded with outdoor and sports innovations aligned with active and eco-conscious tourism.
The integration of tourism-oriented exhibitors underscored how destination marketing, hospitality gear and travel tech are now central to the global consumer-sourcing narrative.
In the travel and tourism segment, standout offerings included AI-powered itinerary tools, wearable translation devices, and immersive destination-marketing platforms designed for variety of incoming traveller types.
Outdoor and adventure tourism products such as advanced camping gear, water-sports equipment and sports-leisure wear featured prominently, reflecting the growth of experiential travel and active vacations in emerging markets.
Regional destination-marketing zones added further depth: a dedicated Vietnam Pavilion launched in partnership with the organisers highlighted the importance of Asia-Pacific tourism growth and underscored how Hong Kong remains a strategic nexus for travel-industry networking.
Exhibitors reported that the sourcing show enabled meetings with buyers from across Europe, North Africa and beyond, signalling a widening global reach for travel-sector suppliers.
Industry participants described the event as a turning point for the travel-industry community.
One CEO of a sports-leisure supplier noted that the spectacle “helped us connect with buyers from Europe and North Africa eager to expand into the tourism and leisure sectors”.
With its blend of consumer tech, smart-travel solutions and eco-tourism gear, the show reinforced Hong Kong’s role as a platform where travel-industry innovation meets global sourcing.
With organisers now signalling future editions will further intensify their travel-technology and sustainable-tourism themes, the October 2025 show may mark a new chapter in how trade-expos serve as launchpads not only for electronics sourcing but for destination-marketing, hospitality services and next-generation travel experiences.







































