
Record influx driven by improved flight links, major events and refreshed attractions rekindles Aussie interest in the city
Hong Kong has seen a remarkable resurgence in Australian visitors, with arrivals from Down Under rising sharply in 2025 as the city reasserts itself as a premier destination for travel, business and cultural experiences.
According to figures from the Hong Kong Tourism Board, nearly 469,000 Australians visited in 2025, marking a nearly twenty-seven per cent increase compared with the previous year and approaching pre-pandemic levels of demand.
This surge has reinforced Hong Kong’s appeal as both a stopover hub for regional travel and a standalone destination for holidays and short breaks.
A key driver of the rebound has been the restoration and expansion of direct air connectivity between Australia and Hong Kong.
In 2025, Hong Kong Airlines introduced direct flights from Melbourne and Sydney, while Cathay Pacific resumed services from Adelaide and other Australian cities, making travel more convenient for leisure and business travellers alike.
Enhanced flight options have reduced barriers to travel and expanded access from multiple major Australian markets.
Hong Kong’s packed events calendar and new attractions have further fuelled interest among Australians.
The opening of the Kai Tak Sports Park, the return of the iconic Hong Kong Sevens rugby tournament, and celebrations such as Hong Kong’s Wine & Dine Festival and Disneyland’s anniversary have provided compelling reasons for extended stays.
Meanwhile, expanded cultural offerings at precincts such as the West Kowloon Cultural District have enriched the visitor experience, drawing Australians with interests in sport, arts and gastronomy.
Tourism officials have also emphasised Hong Kong’s ease of communication and relatively short flight times as factors enhancing its attractiveness for Australian visitors.
With a significant portion of the local population comfortable in English and a diverse array of dining, shopping and outdoor experiences available, many Australians find the city both accessible and rewarding.
These elements, coupled with strategic marketing campaigns targeting the Australian market, have helped reignite strong travel momentum in 2025 and are expected to sustain growth into 2026.
According to figures from the Hong Kong Tourism Board, nearly 469,000 Australians visited in 2025, marking a nearly twenty-seven per cent increase compared with the previous year and approaching pre-pandemic levels of demand.
This surge has reinforced Hong Kong’s appeal as both a stopover hub for regional travel and a standalone destination for holidays and short breaks.
A key driver of the rebound has been the restoration and expansion of direct air connectivity between Australia and Hong Kong.
In 2025, Hong Kong Airlines introduced direct flights from Melbourne and Sydney, while Cathay Pacific resumed services from Adelaide and other Australian cities, making travel more convenient for leisure and business travellers alike.
Enhanced flight options have reduced barriers to travel and expanded access from multiple major Australian markets.
Hong Kong’s packed events calendar and new attractions have further fuelled interest among Australians.
The opening of the Kai Tak Sports Park, the return of the iconic Hong Kong Sevens rugby tournament, and celebrations such as Hong Kong’s Wine & Dine Festival and Disneyland’s anniversary have provided compelling reasons for extended stays.
Meanwhile, expanded cultural offerings at precincts such as the West Kowloon Cultural District have enriched the visitor experience, drawing Australians with interests in sport, arts and gastronomy.
Tourism officials have also emphasised Hong Kong’s ease of communication and relatively short flight times as factors enhancing its attractiveness for Australian visitors.
With a significant portion of the local population comfortable in English and a diverse array of dining, shopping and outdoor experiences available, many Australians find the city both accessible and rewarding.
These elements, coupled with strategic marketing campaigns targeting the Australian market, have helped reignite strong travel momentum in 2025 and are expected to sustain growth into 2026.









































