
Officials have highlighted optimism around the eight-to-nine-day “Golden Week” holiday that will run in mid-February, expected to encourage travel as mainland residents take extended time off and seek destinations with comprehensive celebrations and attractions.
Enhanced experiences, including fireworks displays and cultural events, are planned to cater to a broad mix of tourists and reinforce the city’s appeal.
The broader context for these expectations is a sustained rebound in Hong Kong’s tourism sector, which saw nearly fifty million visitor arrivals in 2025, a rise of twelve percent compared with the previous year and underpinned by strong growth from mainland China and international markets.
Mainland travellers accounted for the majority of inbound tourism, reflecting improved mobility and growing demand for cross-border travel.
With the Lunar New Year holiday coinciding with a longer festive break for many in the region, Hong Kong’s tourism authorities and business leaders are projecting that visitor numbers during this peak season will exceed those of recent years, contributing further to the city’s ongoing recovery in travel and hospitality demand.
Local government and tourism bodies have also highlighted preparations to ensure a smooth and high-quality experience for visitors, including enhanced transport arrangements and festival programming.
Early signals from arrivals data and industry sentiment point to robust interest from both domestic and overseas travellers, adding to confidence that the city will maintain upward momentum in the year ahead.







































