The event will showcase trend-setting eyewear designs, cutting-edge optical technologies and a substantial emphasis on sustainability.
A key focus this year is the interplay between eyewear and tourism, as brands and destination-marketing firms explore how vision care and premium eyewear products can enhance the traveller experience.
Alongside the main floor, the ASEAN Pavilion and Zhejiang Pavilion will feature international exhibitors and spotlight halal-certified eyewear options, reflecting the industry’s growing sensitivity to cultural and regional travel demands.
Senior vision-care needs will also take centre stage at the accompanying Optometric Symposium, with experts from Hong Kong, Australia, Singapore and the United Kingdom addressing new products and services tailored to ageing travellers and inclusive tourism.
With senior-tourist numbers rising, product lines such as lightweight lenses, adaptive frames and mobile vision-testing solutions are being prioritised.
Organisers stress that the fair serves not just the traditional optics supply chain but also a rising cohort of travel-related buyers seeking eyewear that aligns with active, style-led, experience-driven journeys.
Exhibitors will profile travel-and-leisure-oriented ranges — from adventure sports goggles and UV-resistant sunglasses to designer frames intended for sightseeing and wellness retreats.
Sustainability remains a major theme: numerous companies will launch eco-friendly collections made from recycled materials or with minimal environmental impact, tapping into both conscious-consumer and travel-experience trends.
The show’s organisers note that as destinations seek to differentiate themselves, eyewear brands and tourism operators are collaborating more closely to embed vision-care solutions into travel offerings.
With the optical fair now positioning itself at the intersection of fashion, function and tourism, Hong Kong is reaffirming its role as a global platform for the eyewear industry’s next chapter.




























