
The figure, released by the Insurance Authority, marks the highest first-half-sales tally since the regulator’s establishment in 2016.
Industry executives attribute the surge to growing demand from high-net-worth individuals in Hong Kong and mainland China who are seeking savings, protection and estate-planning solutions.
In a recent comment, the chief executive of one major insurer observed that Hong Kong has “solidified its position as a leading international insurance and wealth-management hub.”
A survey by a joint team of insurers and auditors found that nearly sixty per cent of such affluent individuals in mainland China, Hong Kong, Macau and Taiwan favour insurance policies as a vehicle to transfer wealth across generations.
The Hong Kong government’s goal of attracting 220 family offices by 2028, following 200 brought in between 2023 and 2025, is seen as supporting this trend.
The Insurance Authority did not separately disclose the breakdown of new-policy sales to mainland buyers versus local investors, but market analysts note a notable cross-border component and observe that the territory’s favourable regulatory regime and tax structure enhance its appeal for sophisticated insurance buyers.
Insurers also say that product innovation — particularly in health-protection, savings and longevity planning — and digital sales channels are further supporting growth.
Looking ahead, the industry expects the trend to extend into the second half of the year, although some firms caution that regulatory reforms scheduled for mid-2025 and competition could moderate growth.
Nonetheless, the first-half results reinforce Hong Kong’s standing as a centre for global insurance and wealth-management business.



























