
Singapore Airlines, Thai Airways, and Malaysia Airlines strengthen regional cooperation.
Singapore Airlines, Thai Airways, and Malaysia Airlines have joined forces with the Cheers Group to expand the region’s premium tourism and hospitality offerings.
The collaboration includes the introduction of new inflight and airport experiences featuring the company’s luxury beverage portfolio.
Industry experts say the partnership aims to elevate travel standards and attract high-spending visitors across key Southeast Asian markets.
The collaboration includes the introduction of new inflight and airport experiences featuring the company’s luxury beverage portfolio.
Industry experts say the partnership aims to elevate travel standards and attract high-spending visitors across key Southeast Asian markets.