The self-tans serving up the sunshine now that we're staying put for summer

No sunshine, no problem.

We're not going on a summer holiday. Or, if we are, it's a staycation situation where the weather's a bit of a gamble. Yes, Blighty blessed us with a recent heatwave, but it's been howling storms or "mehh" weather ever since.

Of course, we've not let that stop us from getting our glow on at home, whether it's from dangling out the window when the sun makes a surprise appearance like one committed Glaswegian did recently (not recommended), or layering up on some self-tan action.

Sales have taken off with brand's like Bali Body reporting a 450% surge in demand for its Ultra Dark Self Tanning Mousse during lockdown. Meanwhile, Coco & Eve's Sunny Honey Bali Bronzing Foam is quickly building up a cult following. After selling out three times and accumulating a 30,000 person waiting list, it's back in stock and selling a bottle every 20 seconds.

It seems even self tan refuseniks are dipping their toe (or entire bodies) into fake tanning for the first time. It might have a reputation for being tricky, going streaky and smelling a bit whiffy the next day, but it also has the power to overhaul pasty limbs, boost confidence and bring the sunshine – even when there is none and cheer ourselves up in the process.

Tanning is an area that continues to innovate, with brands tackling Fanta undertones, dubious scents and patchy stripes to make formulas far more user-friendly. The selection is *huge* – there are silky lotions, fluffy mousses, and handy 360 sprays to suit all preferences and skin types. You can even pick up speedy solutions that develop in just one hour, or long-lasting heroes that stick around for up to three weeks.

Whether you like a deep golden tan or a subtle whisper of warmth, there are options for all. Scroll down to see the best fake tans, that have been tried, tested and given the seal of approval by the GLAMOUR team with our in-house reviews on what exactly they’re best for.

Love a golden glow but looking for something different? We also have reviews on the best gradual tans, best tan for pale skin, bronzers, fake tans for your face and in-salon spray tans. Plus (we’re spoiling you), our top tanning tips to make sure your fake tan looks the best it can be.

Here are the best self tans of 2020 to shop now...

-Best fake tan for avoiding orange undertones-

Isle of Paradise Self Tanning Water, £18.95, Beauty Bay

Results? A thoroughly natural looking finish.

Bonus features: Isle Of Paradise three shades of Self Tanning Water contain colour correcting pigments so not only do they avoid oompa limbs, they tailor options to suit your skin tone. Light has brightening peach tones in, Medium has green to counteract redness and Dark has a purple tinge to curb yellow or sallow tones in skin.

-Best dark fake tan-

Bali Body Ultra Dark Self Tanning Mousse, £26.95, Beauty Bay

Results? This Self Tanning Mousse is an updated take on the original mousse tan from Bali Body, but it's especially formulated to create a darker tan.

Bonus Features: There are various soothing ingredients including chamomile extract, antioxidant coffee seed extract and pomegranate extract, leaving your skin nourished, yet glowing.

-Best fake tan to truly recreate the sunshine-

St Tropez Self Tan Purity Vitamins Mist, £31, Beauty Bay

Results: An instant light gleam that develops into a golden tan with a noticeable glow.

Bonus features: This contains a groundbreaking Sunshine Complex technology. Vitamin D boosters mimic the positive effects of sunshine, brightening and protective skin but without exposing it to harmful UV rays. Plus the fragrance was specifically created to improve our mood.

-Best fake tan for a cult in the making-

Coco & Eve Sunny Honey Bali Bronzing Foam, £29.90, Beauty Bay

Results: Available in three shades – medium, dark and ultra dark – you can tailor the colour to you. The green-grey base colour may sound scary, but in practice it counteracts orange tones to keep things positively golden.

Bonus features: It's vegan and packed with natural ingredients like banana, cocoa, papaya, mango, orange and lotus flower. Plus, it has over 2,000 5 star ratings on Trustpilot.

-Best fake tan for those who hate that self-tan smell-

James Read Coconut Dry Oil Tan, £25, Look Fantastic

Results? A heavenly-scented, natural-looking and skin-loving self-tan that lasts for five days.

Bonus Features: James Read Coconut Dry Oil Tan is bursting with anti-oxidants to fight off free-radical damage caused by pollution and UV rays.

-Best fake tan wipes for glow on the go-

Dr Dennis Gross Alpha Beta Glow Pad Gradual Glow, £34, Look Fantastic

Results? Fancy a natural-looking, buildable tan without the fuss? Thanks to their easy-to-use design, Alpha Beta Glow Pad Gradual Glow single-use wipes cut out the need for extras. Great for getting that glow on the go.

Bonus Features: Gentle exfoliating acids in the formula work to smooth the surface of skin, and help ensure an even, streak-free finish.

Prefer to build up your tan? Check out our list of the best gradual tanners of 2019

-Best tan remover for clumsy tanners-

Isle of Paradise Over It Magic Self-Tan Eraser, £17.95, Look Fantastic

Results? Not technically a fake tan, Over It Magic Self Tan Eraser is a very important side kick. This nifty product is essential for any mishaps or removals because, let's be honest, all good tans must come to an end.

Bonus Features: This magic remover gently exfoliates with glycolic acid but is also infused with coconut, chia seed and avocado oils to nourish.

-Best fake tan drops for a subtle day-to-day glow-

Tan-Luxe The Body Illuminating Tan Drops, £42, Cult Beauty

Results? That fresh, dewy, I-just-returned-from-the-beach-but-kept-my-SPF30-topped-up kind of tan.

Bonus Features: These handy Body Illuminating Tan Drops can be added to any body lotion, oil or moisturiser to transform it into a bespoke self-tan. Add one drop for a weekend by the beach, or four for full-on bronze brilliance.

-Best for a fast fake tan-

St Tropez Self Tan Express Bronzing Mist, £26, Cult Beauty

Results: This bestows a light even tan in one hour, a sun kissed medium glow if you leave it on for two hours and a deep golden bronze if you leave it on for three hours.

Bonus features: This gives you three shade options in one formula and because of the speedy developing time, it's perfect if you're in a pinch and need to turn your tan around quickly.

-Best fake tan for acne-prone skin-

Vichy Idéal Soleil Hydra-Bronzing Self-Tanning Milk, £10.50, Feel Unique

Results? A buildable, natural-looking tan that benefits from the glowy boost of hydrating thermal water. Not many products can work as well on the face as the body, but the gentle Idéal Soleil Hydra-Bronzing Self-Tanning Milk ticks both boxes.

Bonus features: Paraben-free and suitable for sensitive skin. It doesn’t cause breakouts either.

-Best fake tan for a deep glow-

Cocoa Brown 1 Hour Tan Dark Mousse, £7.99, Feel Unique

Results? With 1 Hour Tan Dark Mousse you can achieve an even and subtle hint of colour after one hour, a chocolatey tan after two and an intense Barbados-bronze if you stick it out for three.

Bonus features: Super-quick drying and an olive undertone to ensure zero traces of tangerine.

-Best fake tan for flawless results-

Bondi Sands Self Tan Foam Dark, £14.99, Feel Unique

Results: A really dark tan with golden undertones, for the ultimate Australian beach babe look.

Bonus Features: Bondi Sands Self Tan Foam Dark dries in seconds and you can even shower after one hour (or try the one hour express for an even quicker, deeper colour). Ideal for those with olive skin as the results are really rich in colour - although it has gorgeous golden undertones that work brilliantly on fair skin types as well.

-Best fake tan for a glow that can be washed off-

Vita Liberta Body Blur, £28.95, Amazon

Results: Not just a tanner, Body Blur airbrushes a multitude of imperfections and is especially effective on the legs.

Bonus Features: What's more, it washes off, so don't panic if something goes wrong!

-Best fake tan for beginners-

Garnier Ambre Solaire No Streaks Bronzer Dry Body Mist, £10.99, Boots

Results: A no-nonsense multi-angle spray tan, No Streaks Bronzer Dry Body Mist leaves a light tan, ideal for a subtle glow. A perfect product if you’re new to the world of self-tan sprays.

Bonus Features: Multi-angle dry mist spray, apricot extracts to moisturise skin, quick-dry, no need to rub.

-Best budget fake tan-

St Moriz Advanced Pro Formula 5-in-1 Tanning Mousse, £7.99, Superdrug

Results? Colour so rich and realistic, others will ask where you holidayed. St Moriz Advanced Pro Formula 5-in-1 Tanning Mousse lasts for ages, and responds well to top-ups.

Bonus features: Easy-to-spread foam formula, with a pump that only needs one hand.

-Best fake tan for a pro glow-

Venetian Self Tanning Mist, £35.99, Norvell

Results: A dark glow but with no orangeyness.

Bonus Features: This is the brand used by the tanners on Strictly Come Dancing to give the dancers and the contestants a healthy dose of bronze. It contains violet tones to keep things looking natural.

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The Podcaster Who Accidentally Revealed He Earns Over $10 Million a Year

The popular host Joe Budden recently made headlines after accidentally sharing a screenshot that revealed he earns close to $900,000 per month—and later confirmed that his podcast network is on track to generate over $20 million in revenue by 2025. Budden represents a growing trend among independent audio creators who are trying to reduce their reliance on the industry’s major players—an industry that, according to new data, now generates $7.3 billion annually.

A Billion-Dollar Boom for Podcasts

According to a recent report from research firm Owl & Co, the global podcast industry brought in $7.3 billion last year—more than double most prior estimates. This surge reveals that podcasting, still a relatively young entertainment format, is bringing in far more money than many insiders had previously realized.

Advertising accounts for the bulk of these revenues, with the rest coming from paid subscriptions. These numbers do not include live events, such as the wildly popular British political podcast The Rest is Politics, which sold out London’s O2 Arena for a live taping.

Joe Budden’s Accidental Disclosure

In this booming market, one of the most surprising success stories is that of Joe Budden, a former rapper once dubbed “the Howard Stern of hip-hop.” Last month, Budden unintentionally posted a screenshot from Patreon—a subscription platform where fans can pay creators directly. The image showed over 30 million views in 30 days.

While the revenue figures were blacked out, internet sleuths edited the image and discovered that Budden had likely earned over $900,000 in that single month, backed by more than 154,000 active subscribers. The figures quickly made headlines. Budden’s latest Patreon update and podcast episode even referenced the leak with a title that cheekily reads “Blackout the Numbers.”

On Track for $20 Million+ in 2025

According to Ian Schwartzman, CEO of the Joe Budden Network, the platform is now averaging $1.04 million per month on Patreon. “We have around 70,000 paying subscribers, with subscription tiers ranging from $5 to $50 per month. Higher tiers offer access to more content, including exclusive spin-off shows,” Schwartzman told The New York Times.

Budden’s Patreon offers four subscription levels:

Homies ($5/month) – Ad-free episodes and bonus content.
Family ($10/month)
Friend of the Show ($25/month)
Part of the Show ($50/month) – Includes a chance to appear on-air and have your name in the credits.

These subscription revenues alone could exceed $12 million in 2025, making Budden one of the highest-earning creators on Patreon—a claim that a Patreon spokesperson has confirmed.

Advertising Still Adds Millions

But subscriptions aren’t Budden’s only income stream. Advertising also contributes millions in additional revenue, said Schwartzman. Notably, Budden’s team sells their own ads directly, instead of partnering with major networks like iHeart, Wondery, or SiriusXM, which often take a cut of ad revenues.

From $500 a Week to Industry Powerhouse

Budden’s journey hasn’t always been lucrative. Back in 2017, when he co-hosted a show on the media platform Complex, Schwartzman recalls that they were struggling to break even. Budden himself has said he was surviving on a $500-per-week stipend at the time.

From 2018 to 2020, The Joe Budden Podcast had an exclusive licensing deal with Spotify, which paid under $2 million per year and didn’t include ad revenue or equity.

Leaving Spotify: A Strategic Reboot

After a tense split with Spotify, Budden and Schwartzman began shopping for new distribution deals. But negotiations often broke down over exclusivity clauses. In one case, a potential $44 million deal was rejected because it required removing all content from YouTube.

“As the money goes up, so do the demands,” said Schwartzman. “We wanted someone who saw our value and would let us stay in the game.”

In 2021, they found their fit in Patreon—no guaranteed check, but equity in the company and advisory roles for both Budden and Schwartzman. “Joe is in a league of his own,” said Patreon CEO Jack Conte. “Earning $1 million a month on Patreon is extremely rare.”

A New Model for Creator Power

Since hitting that revenue milestone in November, the Joe Budden Network hasn’t slowed down. Conte credits Patreon’s creator-first model, noting: “Artists today have more leverage and control than ever before in the history of the arts.”

Trump Announces $550 Billion Japanese Investment and New Trade Agreements with Indonesia and the Philippines

The U.S. President disclosed new trade deals that include reduced tariffs and investment pledges from key Asian economies, with Japan committing $550 billion in U.S.-based projects

Former U.S. President Donald Trump has announced a series of new trade agreements with Japan, Indonesia, and the Philippines, detailing what he described as transformative developments for the American economy.

According to statements released on his social media platform, Japan has pledged to invest $550 billion in the United States, with 90% of profits reportedly expected to remain within the country.

The trade agreement with Japan includes significant tariff adjustments, with Japanese imports to the U.S. subject to duties ranging between 15% and 19%.

In return, the Japanese market will open further to U.S. goods, including automobiles, trucks, rice, and other agricultural products.

Trump stated that the investment deal would generate hundreds of thousands of jobs.

Following the announcement, Tokyo’s stock exchange experienced a 3.5% surge, marking the highest closing since July 2024.

Additionally, Japan's 10-year government bond yield rose by 9 basis points to 1.60%.

The agreement with Indonesia entails the removal of 99% of tariffs on American industrial, technological, and agricultural products entering the Indonesian market.

In contrast, Indonesian exports to the U.S. will be subject to a 19% import tariff.

The deal includes commitments by Indonesia to supply critical minerals to the United States and purchase American goods, including Boeing aircraft, agricultural exports, and energy products, in contracts valued in the tens of billions of dollars.

A similar framework has been established with the Philippines, where American products will be exported tariff-free, while Philippine goods entering the U.S. market will face a 19% tariff.

During a state visit by Philippine President Ferdinand Marcos Jr. to Washington, the two countries signed a trade agreement that also includes military cooperation initiatives.

These agreements come two weeks after Trump previously announced plans to impose higher tariffs on several Asian nations—32% on Indonesia, 30% on Japan, and 25% on the Philippines—due to the expiration of a moratorium on his proposed trade measures.

The recent negotiations have led to revised terms and apparent withdrawal from those earlier tariff levels.

Japanese and regional media outlets have prominently covered the announcement, with front pages in Tokyo highlighting the scale of the trade and investment commitments.

The agreements mark a shift in bilateral economic relations between the United States and several Asian partners, following extended negotiations involving trade liberalization and strategic collaboration.