
MICE sector drives VND 22 trillion in record monthly earnings
Ho Chi Minh City recorded a 45 percent surge in tourism revenue in July, reaching VND 22 trillion, fueled primarily by growth in meetings, incentives, conferences, and exhibitions—known as the MICE sector.
Local officials credit infrastructure improvements, digital booking platforms, and coordinated event programming for the milestone.
Local officials credit infrastructure improvements, digital booking platforms, and coordinated event programming for the milestone.