The Podcaster Who Accidentally Revealed He Earns Over $10 Million a Year

The popular host Joe Budden recently made headlines after accidentally sharing a screenshot that revealed he earns close to $900,000 per month—and later confirmed that his podcast network is on track to generate over $20 million in revenue by 2025. Budden represents a growing trend among independent audio creators who are trying to reduce their reliance on the industry’s major players—an industry that, according to new data, now generates $7.3 billion annually.

A Billion-Dollar Boom for Podcasts

According to a recent report from research firm Owl & Co, the global podcast industry brought in $7.3 billion last year—more than double most prior estimates. This surge reveals that podcasting, still a relatively young entertainment format, is bringing in far more money than many insiders had previously realized.

Advertising accounts for the bulk of these revenues, with the rest coming from paid subscriptions. These numbers do not include live events, such as the wildly popular British political podcast The Rest is Politics, which sold out London’s O2 Arena for a live taping.

Joe Budden’s Accidental Disclosure

In this booming market, one of the most surprising success stories is that of Joe Budden, a former rapper once dubbed “the Howard Stern of hip-hop.” Last month, Budden unintentionally posted a screenshot from Patreon—a subscription platform where fans can pay creators directly. The image showed over 30 million views in 30 days.

While the revenue figures were blacked out, internet sleuths edited the image and discovered that Budden had likely earned over $900,000 in that single month, backed by more than 154,000 active subscribers. The figures quickly made headlines. Budden’s latest Patreon update and podcast episode even referenced the leak with a title that cheekily reads “Blackout the Numbers.”

On Track for $20 Million+ in 2025

According to Ian Schwartzman, CEO of the Joe Budden Network, the platform is now averaging $1.04 million per month on Patreon. “We have around 70,000 paying subscribers, with subscription tiers ranging from $5 to $50 per month. Higher tiers offer access to more content, including exclusive spin-off shows,” Schwartzman told The New York Times.

Budden’s Patreon offers four subscription levels:

Homies ($5/month) – Ad-free episodes and bonus content.
Family ($10/month)
Friend of the Show ($25/month)
Part of the Show ($50/month) – Includes a chance to appear on-air and have your name in the credits.

These subscription revenues alone could exceed $12 million in 2025, making Budden one of the highest-earning creators on Patreon—a claim that a Patreon spokesperson has confirmed.

Advertising Still Adds Millions

But subscriptions aren’t Budden’s only income stream. Advertising also contributes millions in additional revenue, said Schwartzman. Notably, Budden’s team sells their own ads directly, instead of partnering with major networks like iHeart, Wondery, or SiriusXM, which often take a cut of ad revenues.

From $500 a Week to Industry Powerhouse

Budden’s journey hasn’t always been lucrative. Back in 2017, when he co-hosted a show on the media platform Complex, Schwartzman recalls that they were struggling to break even. Budden himself has said he was surviving on a $500-per-week stipend at the time.

From 2018 to 2020, The Joe Budden Podcast had an exclusive licensing deal with Spotify, which paid under $2 million per year and didn’t include ad revenue or equity.

Leaving Spotify: A Strategic Reboot

After a tense split with Spotify, Budden and Schwartzman began shopping for new distribution deals. But negotiations often broke down over exclusivity clauses. In one case, a potential $44 million deal was rejected because it required removing all content from YouTube.

“As the money goes up, so do the demands,” said Schwartzman. “We wanted someone who saw our value and would let us stay in the game.”

In 2021, they found their fit in Patreon—no guaranteed check, but equity in the company and advisory roles for both Budden and Schwartzman. “Joe is in a league of his own,” said Patreon CEO Jack Conte. “Earning $1 million a month on Patreon is extremely rare.”

A New Model for Creator Power

Since hitting that revenue milestone in November, the Joe Budden Network hasn’t slowed down. Conte credits Patreon’s creator-first model, noting: “Artists today have more leverage and control than ever before in the history of the arts.”

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Trump Announces $550 Billion Japanese Investment and New Trade Agreements with Indonesia and the Philippines

The U.S. President disclosed new trade deals that include reduced tariffs and investment pledges from key Asian economies, with Japan committing $550 billion in U.S.-based projects

Former U.S. President Donald Trump has announced a series of new trade agreements with Japan, Indonesia, and the Philippines, detailing what he described as transformative developments for the American economy.

According to statements released on his social media platform, Japan has pledged to invest $550 billion in the United States, with 90% of profits reportedly expected to remain within the country.

The trade agreement with Japan includes significant tariff adjustments, with Japanese imports to the U.S. subject to duties ranging between 15% and 19%.

In return, the Japanese market will open further to U.S. goods, including automobiles, trucks, rice, and other agricultural products.

Trump stated that the investment deal would generate hundreds of thousands of jobs.

Following the announcement, Tokyo’s stock exchange experienced a 3.5% surge, marking the highest closing since July 2024.

Additionally, Japan's 10-year government bond yield rose by 9 basis points to 1.60%.

The agreement with Indonesia entails the removal of 99% of tariffs on American industrial, technological, and agricultural products entering the Indonesian market.

In contrast, Indonesian exports to the U.S. will be subject to a 19% import tariff.

The deal includes commitments by Indonesia to supply critical minerals to the United States and purchase American goods, including Boeing aircraft, agricultural exports, and energy products, in contracts valued in the tens of billions of dollars.

A similar framework has been established with the Philippines, where American products will be exported tariff-free, while Philippine goods entering the U.S. market will face a 19% tariff.

During a state visit by Philippine President Ferdinand Marcos Jr. to Washington, the two countries signed a trade agreement that also includes military cooperation initiatives.

These agreements come two weeks after Trump previously announced plans to impose higher tariffs on several Asian nations—32% on Indonesia, 30% on Japan, and 25% on the Philippines—due to the expiration of a moratorium on his proposed trade measures.

The recent negotiations have led to revised terms and apparent withdrawal from those earlier tariff levels.

Japanese and regional media outlets have prominently covered the announcement, with front pages in Tokyo highlighting the scale of the trade and investment commitments.

The agreements mark a shift in bilateral economic relations between the United States and several Asian partners, following extended negotiations involving trade liberalization and strategic collaboration.