A new crisis management team will be established, and hotels will advocate for earthquake safety inspections in light of the sluggish Chinese market and declining confidence.
The Ministry of Tourism and Sports is revising its approach for the latter half of the year to tackle the sluggish Chinese market and diminished confidence prompted by a recent earthquake.
A new crisis management team will be formed, consisting of representatives from various organizations within the tourism supply chain, including the Interior Ministry and the Department of Land Transport.
The ministry intends to partner with the Bangkok Metropolitan Administration to issue certificates to hotels that have successfully passed safety inspections following the earthquake.
Last year, 6.7 million Chinese tourists visited Thailand, with this year's projections around 7 million, a decline from the record 11 million in pre-Covid 2019. Tourism and Sports Minister Sorawong Thienthong emphasized that the ministry will concentrate on conveying a unified message that assures travelers of Thailand's safety.
The ministry also aims to engage with the Chinese ambassador to rebuild confidence.
Moreover, prominent Chinese media influencers will be invited to illustrate that all regions of Thailand are safe for travel.
As the Songkran celebrations approach, all planned activities will proceed as scheduled, and tourists are encouraged to download the Thailand Tourist Police app for alerts during extraordinary events.
The average hotel occupancy rate during April and the Songkran festive season is projected to be around 60%, which is lower than last year's 65%.
Following the earthquake, airline bookings fell by 40-60% over two days, with bookings from China experiencing a significant decline of 60%.
A new crisis management team will be formed, consisting of representatives from various organizations within the tourism supply chain, including the Interior Ministry and the Department of Land Transport.
The ministry intends to partner with the Bangkok Metropolitan Administration to issue certificates to hotels that have successfully passed safety inspections following the earthquake.
Last year, 6.7 million Chinese tourists visited Thailand, with this year's projections around 7 million, a decline from the record 11 million in pre-Covid 2019. Tourism and Sports Minister Sorawong Thienthong emphasized that the ministry will concentrate on conveying a unified message that assures travelers of Thailand's safety.
The ministry also aims to engage with the Chinese ambassador to rebuild confidence.
Moreover, prominent Chinese media influencers will be invited to illustrate that all regions of Thailand are safe for travel.
As the Songkran celebrations approach, all planned activities will proceed as scheduled, and tourists are encouraged to download the Thailand Tourist Police app for alerts during extraordinary events.
The average hotel occupancy rate during April and the Songkran festive season is projected to be around 60%, which is lower than last year's 65%.
Following the earthquake, airline bookings fell by 40-60% over two days, with bookings from China experiencing a significant decline of 60%.