
Altamura Distilleries appoints Six Days Distro in Hong Kong and Elire HK in China to spearhead Asian market entry
Altamura Distilleries, the premium Italian vodka producer crafted from 100 % Puglian wheat, has signalled a formal launch into Asian markets, beginning with distribution partnerships in Hong Kong and mainland China.
In Hong Kong, the brand has appointed Six Days Distro to manage channel placement across luxury hotels, cocktail bars and curated retail environments.
In mainland China, Elire HK will drive introduction via Shanghai with plans to expand into Beijing, Shenzhen and Guangzhou.
Co-founder James Goggin said the company views Asia as “one of the most exciting growth opportunities” and lauded Hong Kong and Shanghai as global hubs of gastronomy, cocktails and luxury culture.
The partners were selected for their shared ethos of provenance, authenticity and craft.
Altamura’s Asian debut follows recent expansion in India through a distribution agreement with a Delhi-based firm.
The brand emphasises its unique production process—distilled from wheat linked to a PDO-certified bread region in Altamura, Italy—and positions itself in the ultra-premium vodka segment.
For Hong Kong, Six Days Distro brings strong ties to boutique spirits and a network embedded in the city’s high-end hospitality scene.
Altamura will target leading cocktail bars and luxury hotel outlets as part of its roll-out strategy.
In China, Elire’s Shanghai headquarters and access to luxury lifestyle venues provides the brand with a platform to address sophisticated consumers seeking imported spirits with provenance.
As global vodka consumption evolves and Asian markets grow in importance for premium spirits, Altamura’s entry underscores both the appeal of Italian craft vodka and the belief that the region remains fertile for growth.
The success of the launch will depend on brand storytelling, on-trade activation and the ability to differentiate in a competitive premium category.
In Hong Kong, the brand has appointed Six Days Distro to manage channel placement across luxury hotels, cocktail bars and curated retail environments.
In mainland China, Elire HK will drive introduction via Shanghai with plans to expand into Beijing, Shenzhen and Guangzhou.
Co-founder James Goggin said the company views Asia as “one of the most exciting growth opportunities” and lauded Hong Kong and Shanghai as global hubs of gastronomy, cocktails and luxury culture.
The partners were selected for their shared ethos of provenance, authenticity and craft.
Altamura’s Asian debut follows recent expansion in India through a distribution agreement with a Delhi-based firm.
The brand emphasises its unique production process—distilled from wheat linked to a PDO-certified bread region in Altamura, Italy—and positions itself in the ultra-premium vodka segment.
For Hong Kong, Six Days Distro brings strong ties to boutique spirits and a network embedded in the city’s high-end hospitality scene.
Altamura will target leading cocktail bars and luxury hotel outlets as part of its roll-out strategy.
In China, Elire’s Shanghai headquarters and access to luxury lifestyle venues provides the brand with a platform to address sophisticated consumers seeking imported spirits with provenance.
As global vodka consumption evolves and Asian markets grow in importance for premium spirits, Altamura’s entry underscores both the appeal of Italian craft vodka and the belief that the region remains fertile for growth.
The success of the launch will depend on brand storytelling, on-trade activation and the ability to differentiate in a competitive premium category.







































