Rather than opening entirely new storefronts, the plan involves retrofitting existing convenience-store operators with Alibaba’s digital supply-chain tools, Taobao branding and clearance to access the group’s wholesale platform 1688.com and on-demand replenishment logistics via its Aoxiang system.
Under the programme, participating convenience stores will receive technical support in areas including product procurement, inventory replenishment and omni-channel logistics integration.
The aim is to deliver “one-stop, 24-hour and 30-minute delivery” shopping services, as described by Hu Qiugen, general manager of Taobao Shangou (the instant-commerce unit).
The first batch of these partner stores has already gone live in eastern China’s Hangzhou and Nanjing.
The move builds on Alibaba’s broader push into “instant retail,” where orders placed via Taobao may be fulfilled—in some cases within an hour—by leveraging its food-delivery unit Ele.me and extensive logistics network.
Earlier this year, the Taobao Instant Commerce portal exceeded 40 million daily orders within a month of launch.
The retrofit of convenience stores seeks to strengthen Alibaba’s local presence and fulfilment capabilities within dense urban neighbourhoods.
Industry observers see the plan as a response to intensifying competition in China’s instant-retail space, where rivals such as Meituan and JD.com are investing heavily.
By empowering convenience-store owners to operate as fulfilment nodes, Alibaba hopes to reduce last-mile costs and accelerate consumer delivery times without the expense of opening dedicated outlets.
Analysts note that China’s convenience-store market has robust growth potential and is well suited to the instant-retail transformation: the number of stores recently surpassed 250,000 and the category enjoys rising consumer relevance.
The retrofit strategy allows Alibaba to tap that existing infrastructure and remodel it into a network of rapid-delivery hubs.
Execution will focus on rolling out store partnerships in more than two hundred cities nationwide, anchored in Taobao’s digital ecosystem.
Participating stores will be supplied via 1688.com and managed through Alibaba’s Aoxiang logistics and inventory platform.
The company says it is committed to a “win-win” outcome within its retail ecosystem.
The success of this push may influence how online-to-offline retail evolves in China and beyond, as seamless integration of digital and physical channels becomes increasingly central to consumers’ shopping habits.
The transformation of local convenience stores into instant fulfilment nodes is a key step in that strategy.


















